I’m such a huge fan of Pinterest. I’ve been using it for years, but when I rebranded and launched The White Corner Creative in April, I really started investing a lot of time and effort into my blog’s Pinterest presence. Today, the biggest source of traffic for my blog is Pinterest, not only because I’ve found followers on my own, but because I’ve joined a number of group boards that I pin to regularly.
Let’s say you have 500 followers on Pinterest. That means that when you Pin something from your own website, 500 people are going to see it. This is likely not true, because Pinterest probably only shows your pin to a portion of your followers, but even if your Pin was shown to every single one of your followers, that’s still a max of 500 people who are going to see it. Then maybe a few of them repin it, and then their followers see it too.
But, what if you had a way to amplify your reach without having to go out begging for followers or spending hours trying to interact with others? That’s where Pinterest Group Boards come in. Group boards are boards run by people that have opened them up so that others can also pin to them. You just need to be added to the board by the owner or administrator, and then you can pin to it just like you do any other board. The major difference is that these boards usually have a huge number of followers. People are happy to follow these boards because the idea of seeing high quality pins from a variety of different people is very appealing, and just like you don’t want to search for followers, they don’t want to search for boards to follow – so following one created by lots of people is great.
In a nutshell – this means that you should be pinning to as many Pinterest Group Boards as you can. The most important element of a board is how many followers they have. Of course, you want to search for boards with lots of followers, but you also want to find boards that are relevant to your topic. Pinning to a recipe board if you’re a design blogger doesn’t make much sense, but luckily there are tonnes of group boards out there just waiting for you to apply. Normally group boards will have instructions in their description on how to start pinning to them, and the process is as easy as following the board and the admin and then commenting that you’d like to be added.
My niche is blogging, design, and entrepreneurship, so I love finding boards in this area to pin to, and they have expanded my reach by unbelievable amounts. Here are some of my favourite Pinterest Group boards, ranked by how many followers they have.
18,800 Followers – A collaborative board of bloggers sharing their original content.
16,100 Followers – Blogging 101 to advanced tips.
15,000 Followers – A collaborative board offering posts from awesome bloggers who can help teach YOU how to have a great blog.
13,700 Followers – High quality pins that are related to growing your blog + business
6,600 Followers – All things blogging, from tutorials to design tips to everything in between!
5,000 Followers – All about Graphic, Logo, Brand, and Web Design.
4,200 Followers – Bloggers sharing their best blogging tips.
3,800 Followers – The very best tips and tutorials about blogging & online business.
3,200 Followers – Pins about biz & creative entrepreneurship.
3,200 Followers – Freebies & resources for designers & creatives.
One thing to remember when pinning to group boards is that you can’t just spam every board you pin to with the same pin the day the post is published. You need to break it up over time so that people’s feeds don’t get clogged with your pins. Think about if there was someone following every single board you pin to – you don’t want them to see 20 of your pin all in a row, you want to remind them of your post over time.
If you’re looking for even more group boards, there are services like Pin Groupie that list lots of boards and make it possible to search by niche and topic, and there are Facebook groups like Pinterest Collaborative Boards that make it really easy for people to find boards to pin to.
Comment below and I’ll add them to the list!