I’ll admit – I’m a little biased. I’ve been in love with the blogging industry for years now – everything about it inspires me. Writing, designing, sharing, building community – it’s all so exciting. However, I do understand that not everyone feels that way. To some people the idea of starting a blog and making such a public commitment is a daunting thought. But, in my opinion everyone should have a blog – and I’m not just saying that because I’m biased, I’m saying it because it’s true. There are so many benefits to putting your presence online – here are just a few reasons why you should start a blog.
Help You Find a Job
Whether you’ve just graduated from university or are looking for a change in your already established career, writing a blog can be incredibly helpful. It’s an accepted fact in today’s digital world that your potential employer is going to look at your online presence before they even consider hiring you. LinkedIn is a great professional network to showcase your resume and business talents, but today employers want to see the real side of you – beyond what you choose to publish on a professional network. That’s where a blog is a perfect medium. You don’t want to reveal your personal Facebook to them since that might be a little to personal, but a blog is the ideal in between.
Whether you choose to blog about the industry that you are seeking a job in, or something completely different, having a blog will put you ahead of the rest. Have a great design that engages the eye on first look, make sure your grammar is on point, and make sure to tell a bit about yourself. It doesn’t even matter if you have readers – the fact that you are online at all will help. If you and another candidate are up for a job and your qualifications are exactly the same but you have an attractive blog for your employer to read, you can be sure that they’ll give you the job.
Help you connect with clients
I’d like to think that if you are working in an industry, you love it and it is the area you would be blogging in. That’s what happened in my case – I was blogging about something irrelevant, but as my love for my craft of design grew, I knew that I had to make a change and start blogging about it. Though I know that this isn’t true for everyone, blogging about your industry does give you slight advantage. It establishes you as an expert in your field. If I want people to hire me to design their websites, writing about frugal living is a little irrelevant. Sure, the blog might look good, but it doesn’t show that I know what I’m doing or have any authority over branding and design. Writing about your industry gives people trust in your expertise, and also provides a resource for them to turn to when they need help or advice.
Help you connect with influencers
One of the most exciting parts of writing a blog is that you get to build community around it. Whether you have a lot of readers or only a few, interacting with them and others in your niche is one of the best things you can do for your online presence. It is also a great way to connect with influencers in your industry. Writing about the same niche is a very powerful connector, and can help you build some great relationships. Whether these relationships end up helping you professionally, or you just end up being great friends, having connections in your industry can only be of help to you down the road.
Help you learn about your industry
I don’t know about you, but when I’m writing about something I usually take the time to do a little research on the topic before I begin. Sometimes I just find inspiration on what to write about, but most of the time I actually end up learning a thing or two. Writing about your industry means that you need to stay up to date on current news and trending topics. This just means that you know more about what you do. I spend a lot of time reading and learning more about design and blogging – and even though that is my professional area, I wouldn’t do it nearly as much if I didn’t blog about it too.
Help you improve your SEO
Unless you’ve been living under a rock for the past ten years or so, it’s likely that your business has a website. If it doesn’t – go start one now. Seriously stop reading and go start it. Okay, now that I know you all have websites – we’ll get into how blogging can help. There’s only so much information you can put on your website, and you can only update so often. Your location, your hours, recent sales and news, but eventually you’ll run out of things to update your customers on, and your webpage will remain relatively static. And search engines don’t like static. I won’t get into too much detail – but current, changing content is one of the things that makes your site have good SEO, since Google has no reason to update people if your site isn’t updating itself. Search engines also love lots of link backs (which happens with a blog) and when people interact with your site (like reader and commenters of a blog do). A blog is the perfect way to make sure you’re site is always changing and showing up in searches.
Help to grow your following
In the same way that blogging will help your SEO, it will also grow your social network following. Let’s face it – people are pretty selfish when it comes to the internet and they only want to know about things that help them. If your blog is sharing content that’s interesting and useful to them, they will follow you to keep getting that information. If all your Facebook page tells them is where you’re located and what your hours are, they probably won’t bother liking you. Writing useful content will get you more followers, and keep them coming back for more. So, when it comes time for you to promote a product or sale, you’ll have more followers to pitch to.
Give you an outlet
Last, but certainly not least, blogging is a great outlet for your creative energies. Whether your niche is design or science, writing itself is a creative activity, and blogging gives you a place to do it! In my case at least, I spend far too much of my time thinking about design and blogging – and if I didn’t blog about it I’m sure I would go insane. Typing and making new images to go with my posts is kind of cathartic – like exhaling and letting it all go rather than bottling it up and having things running around in my head constantly.
I blog because I am passionate about what I do and I want to share my love with the world. Why do you blog? And what are some of the benefits you’ve found from having one?