8 Things Your About Page Needs to Tell Your Readers

8 Things Your About Page Needs to Tell Your Readers

When you’re browsing online and you find something that you like, what do you do? Maybe you bookmark it for later or add the site to your favourites. If it’s a blog, you probably want to know more about who wrote what you’re reading. When I read a blog post that I think is useful or interesting, the next place I always look is the About page. I want to know more about the person who wrote what I’m reading, and what kind of site I’m on.

This is the same path that a lot of people follow when reading – which means it’s likely the same path they follow when they’re on your site. If they read one article, enjoy it, and then look to your About page to learn more – that page can make or break their readership. If they get bored in the first few sentences, or don’t see the value in what you have to offer, they might leave and never return. But, if you tell them what they want to know and establish yourself as a helpful resource, they might come back. They might even become a recurring reader.

Here are a few things your About page needs to tell your readers to keep them coming back for more.

Tell Them Who You Are

The most obvious part of an About page is this – who you are. You don’t want to write a novel here, don’t bore people with details, but give them a little bit of information about you. Your name, where you live, what you do, and some of your interests. You want to give them a little glimpse into your personality and the type of person and writer you are.

Tell Them What You Look Like

This is important – provide a photo of yourself. It’s proven science that people like seeing other people’s faces. There is an emotional reaction that occurs when you see a picture of someone’s face, even when you don’t know them, and that reaction is even stronger when the face is looking directly at the camera, and the viewer can look into your eyes. Get a good picture of yourself looking at the camera and put it on your about page. It doesn’t have to be taken professionally, just a good quality picture in a well-lit area. With today’s technology this is possible with any smart phone. Adding a photo of yourself to your site will make people emotionally attached to you and your blog – even if they don’t realize it.

Tell Them Why You Have Authority

I like to think that every person writing a blog has authority over the topic they are writing about. Authority doesn’t necessarily mean that you work in that field, or that you studied it in school. Authority just means that you know something about the subject you are writing about. A woman who has children has authority over a blog about motherhood, I have authority over design and blogging tips because I work (and went to school) in that field, and someone writing a lifestyle blog has authority over their own life. Authority is a very loose term to use in blogging – but you do need to establish it. At the very least tell your reader why you’re writing about this topic, and why you they should read what you have to say about it.

Tell Them Your Story

Your story is what led you to this point in your life. Maybe you’ve been blogging for years like me and you’ve finally found your passions, or you’ve had a long, difficult road to reach where you’ve come. If your story is a long one – I’d recommend that you write an entire post dedicated to it, and just link to it from your About page like I did with my blogging journey. You don’t want your About Page to be a huge, daunting block of text – just give your readers a little taste of your story and then give them the option to read the whole thing if they’d like.

Tell Them Your Struggle

Readers like to know that you didn’t just one day decide you were going to write a blog, and the next day you had a beautiful blog with interesting content and hundreds of readers. Your reader wants to hear that you’ve worked hard to get where you are. It makes them feel that the things they’re working for are a little more attainable, and that you are more relatable as a person. This doesn’t mean that you should make up something that didn’t happen, but we all face struggles in our lives, and it’s likely that your’s contributed in at least a small way to why you’re blogging.

Tell Them What You Can do for Them

You might think that an About page is about you, but in reality it’s all about what you can do for your reader. No one visits your About page just to learn about you, they also want to learn about how you can help them. I want my readers to know that I can help them build a beautiful online presence, so I tell them that on my About page. If there’s nothing that you can do for your reader it’s unlikely that they’ll come back to your website again.

Tell Them How to Get in Touch With You

Of course, you also want your readers to know how to get in touch with you if they have a question. You also want to make it very easy for them to start following you on social media. If they like what you have said on your About page, they will likely want a way to stay updated on what you write. Make it simple for them to find you on every social media network you have – put a link to all of them front and centre on your About page. If you’re open to receiving emails, you should also make it easy for readers to find your email address.

Tell Them Where to go Next

Last, but definitely not least, tell them where they can go next. If they’ve read your About page and are still interested in reading more, give them a few suggestions on where to click next. Readers in general like things that are easy and that they don’t need to think about, so if they have to browse around to find a post to read they’ll probably lose interest and leave your site. Instead, direct their attention for them by giving them a list of popular posts, or maybe a list of your favourite posts. Link to posts that are well written, popular, and will be a really great example of the kind of content you offer.

Building a great About page takes work, but it’s easy when you know how. Even while writing this post I found that I hadn’t done some of these things on my own page, so I went back and worked on it a little more. If you include all of these things in your about page, you’re sure to have an introduction that will keep people interested and coming back to read more.

78 thoughts on “8 Things Your About Page Needs to Tell Your Readers”

  1. Great article! I’m going to make sure my “About” page has all these elements. I created it so long ago. I always appreciate great tips about how to make my blog better. So, thanks!

    1. Thank you! It’s always a good idea to go back and reevaluate your about page, even if it was great when you wrote it there’s always room to add more or improve over time!

  2. I think everyone needs a good photo. People want to see the face behind the writer. So many people don’t have one, though.

  3. Great article. When I first started out, my About page was terrible. I wish I’d had this when I was making it.

    1. Thanks Melissa! I only hope I can help out some people who are just starting out! My about page was atrocious too when I was starting out, but it’s all a process I guess!

  4. I hate when I read a blog and there is not a photo of the author anywhere! I think there should be a photo on the sidebar and the about page. I think I’ve got everything covered on my page, but I check every once in a while to see if it needs updating.

    1. It’s definitely great to check back periodically to make sure all your information is up to date and still relevant. And I agree, a photo on the about page and the sidebar is definitely a great idea!

  5. Totally agree on the picture, people like to see and know who you are! it makes them feel more comfortable with you and more into reading your posts!

    1. Thanks Amanda! Yes, any picture will do until you have one you love! Try to find one where you’re looking at the camera. That one you used in your avatar is good! And yes, authority is so important to establish, even if you aren’t the typical kind of ‘expert’ they’d expect.

    1. Thanks Liz! If you work hard to create a great page originally updating isn’t necessary that often, but it’s definitely a good idea to check back in on it to revamp every once in a while!

  6. great list. I have always had a hard time getting personal with my readers. It’s easy to hide behind the food. :)

    1. Haha that’s so true Kristen! I struggle with that too. It’s so easy to just forget about how you fit into your content, especially when you’re writing about something that’s not really ‘human based’. But I try to remember to be myself when writing!

  7. Makes me realize that perhaps it’s about time that I update and add more to my about page. A more recent picture at the very least!

    1. Thanks Crystal! that’s very true. I found when I was unhappy with my about page I was always going back and editing around, but never really pleased with it. But if you make sure you’ve got a strong page you don’t have to go back for a long time!

  8. These are really great tips. I try to do these things with my own blog and now I’ve begun a new one I am trying to make it more personal and interact with my readers a lot more.

  9. Great tips! It’s about time to update my about me pages. It’s been a while now and I’ve learned about some helpful changes to make.

  10. This is great! I need to redo my about me page, I need to change it up big time I just keep forgetting or putting it off. Ugh. These are great tips I’ll be sure to include all this into my new page!

    1. Thanks Jeanine! Just do a little planning, take some time to think about what information is important for you to share, and then commit to getting it done one day! You’ll be so happy you did! Good luck! :)

        1. Thanks Ricci! I love you current design. very simple but very attractive. The info you have on your about page is good, maybe you just need to add a little more! good luck! :)

  11. These are some great tips! My blogs are hosted with Blogger platform and I used to easily edit my about page but since they updated it, I could no longer find the link to edit them, sigh,

    1. Uhhoh, that’s not good. I’m not familiar with blogger at all but if you google it I’m sure there’s an answer out there somewhere. If you’re having the problem it’s likely that a lot of other people are too!

  12. Hehehe people never wanna listen to me when I tell them to have a fantastic about me page -_- so so important!!!! I have had so many people write me, even brands saying that my about me page was what sold them on my blog & made them love me since I was so brutally honest about myself!

    1. You’re right Courtney! having an amazing about page is so important, and can really make or break your business. Congrats on having such success with yours!

  13. Mine is still a work-in-progress as I have not decided if I will write it or if I’m going to ask one of my friends to write similar to what we do in high school before graduating wherein we ask classmates & batchmates to write us a ‘testimonial’. I’m torn between being humble ( what others think ) and putting my work under the spotlight ( what I think ), lol. But in any case, yup, the About You page is important and nice photo always works with it.

    1. Having someone else write something like a testimonial sounds really interesting, and could definitely be included in your page. Though I would stick with writing it yourself for the most part. If you have a blog where your personal voice doesn’t come through a lot, the about page is a great place for people to get to know you and your writing style. And being confident in your skills is a great aspect of the about page as long as you include some struggles and humble aspects as well. This is one of the few places where it’s okay to brag about what you can do (a little). Don’t be nervous about talking yourself up!

  14. My ‘about me’ page could use some work. I think I was grumbling about being disgruntled w/my relocation and that’s probably not particularly endearing to those who live here and love it. ;)

    1. Haha, yeah that might be so, though your unhappiness with your relocation could be just a fun fact about you, or a reason that motivated you to start writing. You can still fit it in to the page in a small way if it’s an important part of who you are!

    1. Thanks! If you come up with an About Page that you are confident with at first then you won’t have to worry about it for a while, until it’s time to update again! Good luck on updating!

  15. This was such a helpful post for me. I read it and went back to my About Me page and realized I needed to fill in a lot of gaps. Thankyou so much for sharing.

    1. You’re welcome Kelly. You don’t necessarily need to have ALL this info, but having most of it is definitely a good idea! Good luck on your revamp!

  16. Those are definitely great tips. We’ve created our about me page just a few weeks ago following tips from a blog post I’ve came across.

  17. Lots of great tips. I need to go check my own about page and give it a refresher. I’ve been meaning to do that for some time now.

  18. Those are great tips. It is the first page I read when I visit a blog so it is important to be well crafted

  19. Ah, the about me page. I always feel like I need to change mine… and the truth is that I do! I just dont like writing about myself!

    1. It’s definitely tough to talk yourself up sometimes, but don’t be afraid to do it, especially on your about page! Be confident in your skills and achievements, and honest about your struggles. Readers will love to hear about it!

    1. You’re welcome Tanya! Updating with a list of essential elements is a great way to start! When I go to your page though I can’t see a link to your about page anywhere. Maybe make it a top level element on your menu as well!

  20. I’m happy that our about page does most of these things, now we just need to work on getting content on it consistently.

    1. Thanks for reading Gabriel! If your page does a lot of the things listed about then you’re already ahead of the game! now you only need to update or change content when the information changes or something relevant to your blog/business happens in your life.

  21. This is awesome! I have noticed that a lot of bloggers, actually, the really, really popular ones, seem to have the shortest about page. Usually, the equivalent of one paragraph.

    I tend to like to give a little more. How can a reader get to know you, if you’re not letting them in on a few secrets. This was a wealth of information :-)

    Sincerely,

    Laurali Star

    http://www.lauralistar.com/

    1. Thanks Laurali! I agree – sometimes their pages are so short. Probably because they’ve given a professional writer a bunch of info about them and asked them to cut it down to a paragraph.

      But giving more information is always a great idea. As long as you’re not getting into long story territory you should be fine. You want to provide your readers with all the information needed, but you also don’t want to present them with a huge daunting body of text. I think your’s is a great length – especially with all those pictures dividing it up. very nice!

  22. These are some really great ideas on what your page should include. Thank you for sharing this information.

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