Whether you’re just starting a blog, a business, or a simple website, choosing a name can be one of the most important decisions you have to make. It says everything about you. It conveys what you do, who you are, and what kind of business you are running.
If you were looking for a creative agency to design your latest website, you wouldn’t be too intrigued by someone called “Herbert and Associates Incorporated” would you? Alternatively, if you were looking for a professional lawyer to win your case, it’s unlikely you would hire someone working under “Laughing Lawyers Company”. Choosing a name is everything, and even if you’re a creative business, you need your name to sound somewhat serious. It needs to say that you are relaxed and creative, but also legitimate and professional. All potential clients are looking for a true professional to work with, regardless of how creative they are.
So, once you pick a name, how do you add brevity to let your client know you’re serious? Today, a common choice is to add on another word that represent a business. This started out with words like ‘Incorporated’ and ‘Limited’, which are actual business entities that companies use to legally define what kind of business they run. As time went on, others started adopting similar terms to mark themselves as a business. Then over more time, people started coming up with new words for ‘Company’ all together. Though these new terms aren’t legal business entities like Limited or Incorporated, they have become common ways of identifying a business.
I myself chose to add on ‘Creative’ to add to my ‘White Corner’ when my business name was The White Corner Creative. It is not used as an adjective in this sense, but a noun. Within ‘The White Corner Creative’ it is used like the word ‘Company’, to convey a sense of professionalism and unity. But rather than calling myself The White Corner Company, it conveys creativity and gives people a better idea of what I do.
Today, people are coming up with new additions all the time, so you can pretty much use whatever you want. Here are some of the most commonly used company names, and some examples of companies already using them that I’ve come across in my web travels. Play with these additions and your own business name to find the best combination for you.
Company/ And Company
When choosing a business name, it’s not necessary to use one of these words, but they’re a great way to categorize and professionalize yourself. But of course, the main body of the name the portion that is customized to you. So many people out there are using different variations of these terms, it is the rest that makes you unique. So first, decide on what you want to call yourself, and then decide on one of the words above to add on. Go through the list and see which one sounds best and which one conveys what you want to say. They’re all very similar, but they each have a slightly different meaning. Make sure you’re in love with you’re name once you choose it, because hopefully you’ll be stuck with it for many years.