How to Narrow Down Your Niche in 30 Days

How to Narrow Down Your Niche in Thirty Days

The new year is upon us, and if you’ve been thinking about starting a blog or redefining your current one, narrowing down a niche is vital. It’s also one of the things that many beginner bloggers struggle with the most. It took me several blogs and many years of blogging to find my niche, and now that I’ve found it I couldn’t be happier. But, luckily for you, taking years to find your niche isn’t necessary if you know what to look for. With some careful strategy and planning, you can narrow down the perfect niche in 30 days.

How to Narrow Down Your Niche in Thirty Days

How to know when you’ve found your niche

First of all, I should point out that I think the most important element of your niche is that you enjoy writing about it. I’m not talking about finding a niche that will bring you the most readers or be the most interesting on the internet, I’m talking about finding a niche that you are truly passionate about.

So how do you know when you’ve found your niche? In my opinion you know you’re in the right area when you are exciting to blog. When the thought of writing a new post excites you and you can’t wait to share it with your readers. When your blog is all you can think about and you keep a list of post ideas that’s always a mile long. When you start writing and get carried away and end up typing for hours without knowing it. This kind of passion usually means you’re in the right niche. BUT if you dread writing your next post, or you have to brainstorm for hours just to think of one blog idea, you might not have found it yet.

How to find your niche – Step 1

The first step to finding your niche is to make a list of everything that you enjoy. If you’re just about to start a blog, this can be anything from interests to hobbies to subjects. If you’re already a blogger, make a list of all the topics you’ve blogged about in the past, and think about things you’ve always wanted to write about that never fit into your blog. This list can be as long as you want.

Step 2

Next, take that list and narrow down ten topics that you feel you could write about. For example, if you love cats, you probably wrote it on your interests list. But, if you don’t have a cat and don’t know much about them other than that they’re cute and snuggly, this might not be something that you could write about for an extended period of time.

Step 3

Next, take that list of ten ideas and use it to build three potential blogs. Each blog can be centred around one idea if it’s broad enough, or maybe it is a combination of several ideas that flow together well. But, if you’re going to combine ideas, make sure they make sense together. Baking and web design might be your two favourite things in the world, but they probably don’t make much sense together as a pair. Think of it this way – would you go to the same person to design your website as you would to order your wedding cake? Probably not. You’d go to a specialist for each, and someone who does both would likely undermine their credibility. But, you might go to the same person for diet recipes and workout advice. Think about a real life scenario, and if you can think about one person working in both fields, it’s likely something that will work as a blog!

Each potential blog you create should have a name and a description. These names don’t have to be great – and they probably won’t be your final blog name – but just use them as a jumping off point. The description doesn’t have to be well worded or sound great either – just a description that makes sense and draws together the topics of your blog. If you can’t think of a name or description for your blog topic/topics, then maybe you need to rethink the fact that they go together at all.

Step 4

Now, take each of those potential blogs, and write out 30 blog post ideas for each. If you can’t even get to 30, it might be something that you’re either not passionate about, or isn’t broad enough to write about. In that case you should revisit Step 3 to think of a new potential blog idea. With 30 ideas for each of the 3 potential blogs, that’s a heaping list of 90 ideas. They should be real, actionable ideas that you know you could write a post about.

Step 5

Over the next 30 days, write a blog post every day. If you don’t have a blog set up yet you can start a free WordPress blog, or just write out your posts by hand if that’s what works for you. It might seem like a lot, but it’s what it takes to narrow it down. It’s better to write 30 posts in a month to find your niche rather than choosing a niche and writing 30 posts over 3 months, only to realize you chose the wrong niche.

Don’t worry about spelling errors or any of the specifics, you aren’t going to publish these posts for the public to see yet. These are just for you to write, narrowing down what niche you actually want.

Now, you might ask – one blog post per day for a month is 30 posts, but I have a list of 90 post ideas – how do I choose? Well, go through the list every day and choose the idea that inspires you the most. I do this every week with my blog – though I have tonnes of post ideas, some of them inspire me that particular day, and some don’t. You should always be writing about something that inspires you.

Step 6

At the end of 30 days, you will have 30 blog posts written out. Look and see which blog most of the posts are from. If this experiment worked well, you’ll have 30 blog posts that are mostly from the same blog. And then you’ve got your answer. The truth is that you are usually more inspired by one central idea, whether you know it or not. At first I thought I wanted to be a craft blogger – and that’s what I was for a while. It took a year of posting and struggling to brainstorm ideas for me to realize that crafts weren’t really what inspired me. Now that I’ve found my niche, I never struggle to blog or come up with ideas at all.

If you’ve got 30 posts that are evenly distributed across your three blogs, maybe you continue the experiment for another month. Or maybe you just pick one idea and dive in blind, hoping you made the right choice. But the truth is that conducting this experiment and actually writing should give you an idea of what you are truly passionate about, and what really inspires you. It’s a hard decision, but taking the time to make the right one will mean that you have a blog niche you will never have to regret.

Once you choose your niche, you can also use the corresponding posts that you’ve already written on your new blog. Now spelling and the specifics are important, but these posts will be a great tool to help you start off!

How did you narrow down your niche, or are you still working on it?

17 thoughts on “How to Narrow Down Your Niche in 30 Days”

  1. Awesome post Melissa! Finding your niche is so difficult and I have certainly struggled finding my niche for about 5 months. However, this November I finally narrowed down my niche and I never thought in a million years “blogging tips” would be my niche.

    As a new blogger how the heck am I suppose to blog about blogging when I have never even blogged? I don’t know, but I’m passionate about it, I’m educating myself daily about it, and I am working really hard to develop my blog and hopefully make it something bigger by the time I graduate college.

    I love this blog post because it is really actionable. And you’ve made such an easy step-by-step guide on it. I wish I had this when I first started blogging in July 2015 before I rebranded myself twice.

    – Juliet from

    1. Thanks Juliet! I really hope this process can help new bloggers narrow down their niche so they don’t have to work at it for months like we have! But in the end if you’ve found your niche that’s great. No matter how you got there!

      I think it’s really nice reading posts from people who don’t necessarily declare themselves as experts, but rather write about things they are learning along their journey. There are lots of ‘blogging’ blogs out there from people who claim to be successful bloggers and know it all, but I think it would be really refreshing to read a blog written by someone who doesn’t claim to know it all, and is learning along the way! You should harness that fact and use it to set yourself apart from the rest of the people in this niche! Passion is what really matters, and sounds like you’ve got a lot of it so keep working at it!

      I took a look at your blog and you’ve got yourself a really great design and looks like some really valuable content! I’m sure you’ll do great!

    1. Haha thanks Diane! You certainly do have a lot of categories and areas that you blog about but I think somehow it seems to work for you and you keep it very focused!

  2. Thank you so much for this post! This is EXACTLY what I’ve been looking for to help me narrow down my niche. I’m going to try this exercise – I’ll let you know how I get on!

  3. It actually took me several years to narrow down my niche. I didn’t get more specific until just a few months ago. For the longest time I considered myself personal finance/lifestyle, but felt I was all over the place blogging about travel, career, food, relationships and trying to tie in personal finance to it. Now, I’m moving into the direction of blog growth, monetization, entrepreneurship and online business. It’s not super specific but they’re all closely related to each other.

    1. It took me a few years of blogging to narrow down my niche as well! It’s all a learning process, but I’m so glad I started this blog knowing all that I did. That sounds like a great niche – wide enough to stay interesting but specific enough that it’s all cohesive. I’ll be sure to check it out! Thanks for reading!

    1. Thanks Khatia! It’s definitely worth blogging! It will help you to establish your expertise in your field, plus it will be a nice mental break from your normal day-to-day client work! Thanks for reading!

  4. I just found this post while searching through Pinterest for narrowing my niche. I’ve tried to start a blog on a couple of different occasions but it just never took off because I never found my passion.
    I’m up to step 5 and about to start doing a “post” each day for the next 30 and will see what I come out with. I’m so excited to see which one I right about most. It’s like flipping a coin though because I think I know which of my 3 topics I want to have written about the most by the time I’m finished.
    Thanks so much for doing this post :) It’s the most structured and helpful guide I’ve come across yet on finding your niche :)

    1. Thanks so much for your kind words Carey! I’m so glad this post has helped you narrow down your niche! Congrats on starting a blog! I’d love to know how it’s going (I know it’s been a few weeks since you commented). This is definitely a great way to get writing and start narrowing down what topics you want to focus on. Good luck!

  5. I keep fluctuating between worrying about this topic and not. I do want a brand/niche, but I love so many topics. I’ve narrowed my categories down but there are still a lot of them (3 main categories with a few subcategories). Maybe down the road I’ll get tired of a category and drop it, but for now I’m enjoying the schedule I’ve set and the posts I’m making :) Thanks for this post!

    1. That’s great Katie! Sometimes a number of broader categories work for some people under the ‘lifestyle’ niche. If you’ve got enough interesting content to write about then definitely keep it up! Blogging for a while is always the best way to narrow down your niche. Thanks for reading! :)

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