How to Travel Blog When You’re Not a Travel Blogger

How to be a Travel Blogger

This Thursday my sister leaves for her first parent-free trip around Europe. I’m so excited for her, and a little jealous, and this got me thinking back to some of my own recent travels. I’ve been a blogger for years, and I’ve also gone on a few trips throughout that time. I’ve learned a lot about the ins and outs of blogging and what it really takes to stay committed to blogging while you’re travelling. It’s one thing if you’re a travel blogger, and you spend your time writing only about your life on the road, but it’s another thing if you’re a lifestyle blogger who is going on a trip and considering blogging while you travel.

How to be a Travel Blogger

Make Sure The Trip Fits Into Your Niche

The latter is the category I fell into when I blogged through my travels. I blogged on The Crafty Frugaler while I was studying abroad in Italy in 2013, and while I was backpacking through Europe in 2014. I used the blog as a way to keep family and friends updated on my travels and as a sort of digital scrapbook of my trip so I could remember what I did. Since The Crafty Frugaler was about crafts, saving money, and my life, I didn’t have a narrow niche, so travelling also seemed to fit in.

But, in reality, this didn’t fit into my niche. I wasn’t writing about travelling on a budget or any DIY aspects of the trip, I was basically just journaling about my travels. I see this on a lot of blogs out there when bloggers go on a trip and share all the details of their trip with their readers regardless of how relevant they are to the content of the blog. I’ve done it, and it’s a mistake I don’t regret making, but it’s one I now know not to make again, for a number of reasons.

Think About Ways to Tie Travel Into Your Blog

There are a few ways that you can tie travelling into your blog, even if you’re not a travel blogger. If you’re a huge famous blogger like Elsie and Emma of A Beautiful Mess, you write about travel because people are just interested in hearing about what they do day to day. But, even so, they don’t just journal about their travels. Even when their on trips, they have regular content scheduled and then a little while after their trip they write one or two posts detailing what they did as a travel guide to anyone else visiting those locations. Since their content is very widespread, from DIY to beauty to home décor, these travel guides fit in with their blog.

Another way you can bridge your travels with your non-travel blog is if you encounter stuff on your trip that is relevant to your content. For example, if I had found a really delicious frugal restaurant, or a way to beat the lines to the Colosseum in Rome, it would have been worth sharing on The Crafty Frugaler, but other than that, most of the content I shared wasn’t.

Schedule Regular Posts Before Leaving

Sadly, as much as I love both blogging and travelling, the best way you can do both together is, not to. Unless you travel often, your trip is a vacation from your work life, and your blogging life, and you should enjoy it. Sure you can take pictures to share with your readers later, or jot down names of really great places you’d like to recommend, but you don’t want to have to worry about finding wifi or finding time to write a post every day.

So, when planning for a trip, blog as you would any other time. Hopefully you’re scheduling your posts ahead of time, so travelling just means scheduling a little further ahead of time, so that you have consistent, normal content being published the entire time you are away. Then as you travel you can share pictures and info with your readers whenever you want to via social media, since these platforms are little less formal than a blog, and their niche is a little less rigid.

Write About Your Trip Once It’s Over

Once your trip is over and you get home, then it’s time to think about whether any of your travel content is actually blog worthy. Now that I’ve narrowed down my nice on The WCC to blogging, design, and entrepreneurship there is only certain content I’d be willing to share here if I went on a trip. Maybe if I met a new designer or fell in love with their work on my travels, or if I encountered an entrepreneur who was taking exciting steps to get their business up and running, or maybe even if I met some new bloggers along the way. This content would be relevant to the normal content of The WCC, and would be worth writing and scheduling a post about.

Last summer I blogged while backpacking through Europe, and the summer before that I blogged while living in Tuscany. Though I look back at my posts and am happy I have a written record of what I did, I don’t think I would do it again. Making sure I got back to my room in time to write a blog post was always an added stress in the back of my mind, and looking back on the trip I kind of regret that. The struggle to find wifi was also an added burden, one that I wouldn’t have had at all if I had scheduled posts ahead of time. Both trips were still amazing adventures, but it would have been nice to focus just on the trip rather than on my blog. Not to mention that now I know those posts I wrote while on my travels had nothing to do with my niche, and were just really a way to journal and keep my friends and family updated. Looking back, I would just travel and enjoy those moments rather than blogging along the way.

After travelling and blogging along the way multiple times, I now know that the most important thing about a trip is enjoying it. Scheduling posts ahead of time will be a little more work before you leave, but it will make sure you never have to worry about your blog while you’re away, and it will make sure your content is still as good as usual. And once you get home you can think about what you did and schedule new content if any of it is relevant to your niche. Just like this post is relevant to my niche now, various aspects of a trip will work differently for everyone. But, just remember, your number one priority is having fun and enjoying your trip. You might never get to return to whatever destination you are visiting, but your blog will always be there waiting.

How do you prepare your blog for a trip? Do you blog on the go or use your time as a vacation?

4 thoughts on “How to Travel Blog When You’re Not a Travel Blogger”

  1. This is something I’ve been thinking a lot about – I have an upcoming trip to Italy in the Fall, but I’m trying to narrow my blog content to posting about photography and creative entrepreneurship. I think making sure your travels fit your niche is really important. I love your honesty about how you documented your travels on The Crafty Frugaler and how you’d do things differently. Definitely great examples!

    I definitely want to use my trip as inspiration for more content, but I don’t want to be blogging while I’m traveling. Right now, I’m trying to brainstorm blog posts for the time I’ll be gone and possibly reach out to others to do a guest post.

    1. Thanks Christina, I appreciate your kind words! Not blogging while you’re travelling is definitely what I’d recommend. In my opinion it’s just not worth it. Schedule your posts ahead of time and potentially get some guest posts if you can. Then when you come back you can write posts like “How to take great pictures on the go” and things like that that you’ve learned while travelling. Since you’re focused on photography you could definitely keep going with instagram while you travel to keep your readers up to date on your travels, and then leave writing about your trip for once you’re back!

  2. I used to try and blog + vacation at the same time and what would happen is that the first day or two, I nailed it. Then I’d be literally SO exhausted by the night I’d get home on the 3rd or 4th night that I’d end up NOT blogging and there went the consistency.

    I’ve since learned to schedule regular content ahead of the trip so that I can enjoy vacationing / travelling in the moment, and then I do a post or two upon my return. It’s the way to go in my opinion.

    1. I’ve been in the same situation numerous times. blogging on vaca always sounds like such a good idea but it never works out the way you’d want it to. Scheduling regular content beforehand is definitely the best way to go!

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