Charley and Co.

Melissa Carter Design Charley & Co

Charley and Co.

This project was completed in May 2017 for Lindsay Lorimer-Stewart, a subscription box creator based in Waterdown, Ontario.

Charley and Co Logo by Melissa Carter Design

The Brand

Charley and Co. is curated gift boxes and monthly subscription program for the modern mama and her mini’s. Lindsay wanted to attract an audience of busy, modern moms who are looking for a fun monthly treat.

Charley and Co Logo Marks by Melissa Carter Design
Charley and Co Social Icons by Melissa Carter Design

The Visuals

Lindsay was interested in purchasing a logo from my premade branding shop, but also wanted to request some custom patterns to take her brand to the next level. She wanted a brand that was fresh, modern, and sophisticated, with natural hand drawn elements.

Charley and Co Icons by Melissa Carter Design

The Direction

Lindsay provided an image of a cardboard that she found inspiring and wanted to use as the base for her brand. The llama had a few different elements and colours, and I pulled from it when creating her designs. Ultimately we ended up with a powerful brand that is subtle and modern and calls out to her clients.

“This design is fresh, modern and crisp. Utilizing this logo has given my brand life online and in printed materials. After understanding my business, Melissa assisted in suggesting logos that might work best and we landed on The Lauren Logo. Melissa was understanding, patient and presented creative ideas throughout the logo and brand board design process.” – Lindsay Lorimer-Stewart