Charley and Co.
This project was completed in May 2017 for Lindsay Lorimer-Stewart, a subscription box creator based in Waterdown, Ontario.
Charley and Co. is curated gift boxes and monthly subscription program for the modern mama and her mini’s. Lindsay wanted to attract an audience of busy, modern moms who are looking for a fun monthly treat.
Lindsay was interested in purchasing a logo from my premade branding shop, but also wanted to request some custom patterns to take her brand to the next level. She wanted a brand that was fresh, modern, and sophisticated, with natural hand drawn elements.
Lindsay provided an image of a cardboard that she found inspiring and wanted to use as the base for her brand. The llama had a few different elements and colours, and I pulled from it when creating her designs. Ultimately we ended up with a powerful brand that is subtle and modern and calls out to her clients.